

About Me:
As the SVP of Brand & Content at BIP Capital, an Atlanta-based private market investment platform, Rachelle is responsible for ensuring the brand and its subsidiaries are connected and relevant. Part of that work is overseeing the strategy and production of content that drives progress for the firm, portfolio companies, and investor community. She leverages decades of expertise in brand strategy, messaging and positioning, naming, content marketing, writing and editing, and market research to craft optimized content for web, video, print, and voice.
Outside her day-to-day work, Rachelle is passionate about supporting and nurturing thriving communities through board and membership roles in various organizations. She is a member of the Executive Board of Directors for the Grove Park Foundation, working alongside members of the Grove Park neighborhood and the city of Atlanta to support and nurture a thriving community. She is a member of IWF, an author, and an active advisor to nonprofit entrepreneurs.