

About Me:
An award-winning global executive with expertise in leadership, commercial/revenue programming, marketing strategy, customer experience, operations and personnel management, Ms. Ferrell is the Chief Executive Officer of Girl Scouts of Greater Atlanta (GSGATL) serving over 30,000 girls and volunteers. Most notably, she is the first person of color to lead the organization in its 100+ year history. Prior to joining GSGATL, she was the Chief Commercial Revenue Officer for Hartsfield-Jackson Atlanta International Airport (ATL) managing the commercial portfolio that exceeded $1.5 billion in gross revenue each year under her leadership.
While her professional impact is global in reach her passion is granular, impressing the communities she frequents. She lends her expertise as a board member for Grove Park Foundation, the Andrew & Walter Young YMCA, and as a multiyear principal partner with Atlanta, Clayton, DeKalb and Fulton County Schools.
Ferrell’s award-winning career spans over two decades, including work in entertainment television, consumer products and sports contributions to WarnerMedia, CNN, Major League Baseball, Viacom and BET Networks. This fifth generation Atlantan is a proud Spelman College honors alumna (magma cum laude) and holds a master’s degree in communication from Georgia State University. In 2023, she completed the Harvard Business School Executive Education program earning the Certificate of Management Excellence.